This extraordinary colour footage of London's Piccadilly was shot by filmmaker Rosie Newman in 1940. 

© IWM

Please note - these videos contain no sound or dialogue.

Damage On Piccadilly

A London street scene along Piccadilly. Filmed by amateur filmmaker Rosie Newman as part of her film Britain At War.

© IWM

Please note - these videos contain no sound or dialogue.

Blitz Windows

London shop windows in Mayfair, specially designed to minimise damage during the Blitz. Filmed by amateur filmmaker Rosie Newman as part of her film Britain At War.

© IWM

Please note - these videos contain no sound or dialogue.

Damaged Buildings

Buildings along Piccadilly damaged by air raids. Filmed by amateur filmmaker Rosie Newman as part of her film Britain At War.

Related content

Four visitors take in artwork in the BAFP galleries
© IWM
Permanent Display

Blavatnik Art, Film and Photography Galleries

IWM London
Permanent

Thumbnail Britain at War
Film

Britain at War by Rosie Newman

Britain at War is a 99 minute film, filmed and edited by amateur camerawoman Rosie Newman, capturing diverse scenes from the British home front during the Second World War. Curator Jane Fish introduces us to this remarkable film.

a portrait of the cartoon character the Squander Bug, set within a design of a 'Wanted' poster pinned to a wall. text: WANTED FOR SABOTAGE THE SQUANDERBUG ALIAS HITLER'S PAL KNOWN TO BE AT LARGE IN CERTAIN PARTS OF THE KINGDOM USUALLY FOUND IN THE COMPANY OF USELESS ARTICLES, HAS A TEMPTING LEER AND A FLATTERING MANNER WANTED ALSO FOR THE CRIME OF 'SHOPPERS DISEASE' INFORMATION CONCERNING THIS PEST SHOULD BE REPORTED TO W.F.P.299.
Second World War

Meet The Squander Bug

This unpleasant-looking character is called the Squander Bug, and it was created during the Second World War by artist Phillip Boydell, an employee of the National Savings Committee. The cartoon bug appeared in press adverts and poster campaigns as a menace who encouraged shoppers to waste money rather than buy war savings certificates.

Air raid warden's steel helmet
Second World War

8 Objects Used By Air Raid Wardens During The Blitz

Discover eight objects that an air raid warden might have needed during the Blitz.

Nightly blackouts at Piccadilly Circus in 1940 during the Blitz.
© IWM D (000712)
The Blitz

The Blitz in photographs

The Blitz and its vivid collection of photographs is the sixth title in the new series showcasing the best of IWM’s photography collection and is available to buy from the IWM Shop. 

These striking photographs tell the stories of those who experienced the Blitz and highlight the bravery and determination of civilians in wartime Britain.