IWM websites and sub-domains are operated by Imperial War Museums, an independent, statutory, corporate, public body with exempt charity status under the Charities Act.

Content on the IWM website and all sub-domains is published for your enjoyment.  Please respect the following Terms of Use and associated policies which set out the use you can make of our websites.  These Terms of Use may be updated from time to time. 

Please note that the intellectual property rights in all 'Content' (including images, editorial or descriptive text, footage or any other media) featured within our websites (www.iwm.org.uk and all sub-domains) and selected social media platforms, is owned by IWM and other copyright owners as specified wherever possible.


You agree to use the Websites only for lawful purposes and in a considerate and responsible way that does not infringe the rights of, restrict or inhibit anyone else’s use and enjoyment of the Websites.

You may not use the Websites:

  • in any way which is abusive, defamatory or obscene or which will harass, distress or inconvenience any person or which might restrict or inhibit the use and enjoyment of the Websites by any person
  • for the posting, uploading, emailing or other transmission of any material, the publication, dissemination, use or possession of which infringes the rights of any person or which is unlawful in any other respect
  • for the posting, uploading, emailing or other transmission of any unsolicited or unauthorised advertising, promotional materials, 'junk mail,' 'spam,' 'chain letters,' 'pyramid schemes' or any other form of solicitation or commercial exploitation
  • for the posting, uploading, emailing or other transmission of any material that contains software viruses or any other computer code, files or programs designed to interrupt, restrict, destroy, limit the functionality of or compromise the integrity of any computer software or hardware or telecommunications equipment
  • in such a way so as to remove the copyright or trade mark notice(s) from any copies of any Materials made in accordance with these terms; or
  • in any way that might bring IWM, any of its employees, volunteers or affiliates into disrepute.

As a global authority on conflict and its impact on people’s lives, IWM wants to engage with people from all over the world. Our social media activity is focused on helping people to learn more about and engage with our family of five museums, our wider public programme and collections.

We welcome discussion and debate on IWM channels, but we ask that all users abide by our Social Media House Rules:

1. All users must comply with the social media platform's Terms of Use, as well as those outlined here.

2. You are wholly responsible for any content you post including content that you choose to share.

3. We will remove, in whole or in part, posts which we feel are inappropriate, irrelevant, or deemed spam (persistent negative and/or abusive tweeting in which the aim is to provoke a response). Users who post such material will be blocked from accessing IWM channels.

4. We will report and remove any social media profiles falsely claiming to represent IWM, or using IWM logos and branding without our consent.

5. We will block and/or report users who direct message, or direct-tweet us with content we believe is:

  • Abusive or obscene
  • Graphic, sensitive or offensive imagery
  • Harassment of IWM staff or volunteers
  • Deceptive or misleading
  • In violation of any intellectual property rights
  • In violation of any law or regulation
  • Spam

All of the information you give us is private and secure. We do not currently sell or rent personal data about our customers, and would not do so without asking you first. Under the UK Data Protection legislation, we follow strict security procedures in the storage and disclosure of personal data which you have given us to prevent unauthorised access. Our security procedures mean that we may occasionally request proof of identity before we are able to disclose personal data to you.

Please see our Privacy policy

IWM sets cookies on the IWM website to enable it to carry out certain functions, such as remember the information you have entered on an online form, or to ‘save’ things in your basket in the online shop. We also use cookies to help us understand visitors to the IWM website – what other sites they have visited and whether they responded to any IWM online advertising.

Please see our Cookies Policy for more information and to review your cookie consent settings. 

IWM welcomes links to its website from other websites providing the links do not imply endorsement of third party goods or services by IWM, imply affiliation with third parties where none exists, or otherwise mislead users.

Links from our website lead to other sites; IWM does not endorse or sponsor or otherwise approve of any information or images or further links to other sites that appear in those websites.

While we make every effort to ensure the accuracy of the information and copyright of material on this website, any and all liability which might arise from your use of and reliance on the information contained on the website is excluded.

IWM is committed to respecting copyright and other intellectual property rights. We make every effort to protect IWM’s copyright and Crown Copyright as well as pay attention to copyright in any third party material, so that we can fully use and promote our assets and safeguard our collections to enrich people’s understanding of the causes, course and consequences of war.

IWM Copyright policy

Please contact us in the event that you are the owner of the copyright or related rights in any of the material on this website, or in a publication or broadcast to which IWM has provided material, and you believe that the material may be subject to a third party ownership or another legal claim, or you believe that use of this material infringes your intellectual property or any other rights.

We will withdraw the material from our website upon receipt of your written objection and our initial verification of your complaint, while the matter is investigated. Your objection will be acknowledged within seven working days of receipt. In order to process your enquiry, please use this web form to provide us with information. The information you provide on the form will be used only in connection with this enquiry.

Takedown of material form

You can download standard-resolution images, films or sound recordings from the IWM website free of charge, for your own private and Non-Commercial use, under the IWM Non-Commercial Licence. We do not permit the use of high-resolution images online.

Read our non-commercial licence

The content from these pages and many of the materials from IWM’s image, sound and film collections are available to purchase and license for use in commercial projects and products. Users identifying any material that they wish to reproduce on a commercial basis should contact the relevant Media Sales team.

Image and Film Licensing

From time to time we may run competitions which are publicised on the website. These competitions will have specific terms and conditions and you will be provided with a link to them as part of the entry process.



All tickets to IWM exhibitions and events (including IWM Duxford airshows and flying days) are subject to separate Terms & Conditions. 
Ticket Terms & Conditions

There are also FAQ pages with further information on attending our branches and events: 
Tickets FAQs
Airshow FAQs


Everything you need to know about our membership programme.

Membership Terms & Conditions
Membership FAQs


Please see our Terms & Conditions for items purchased via our online shop.

Policies & Procedures

IWM is committed to setting and maintaining high standards of service and operation across all its branches. Anyone who expresses dissatisfaction with any aspect of their visit or the services which the museum has provided can expect to have their complaint addressed as quickly as possible.

IWM has a formal complaints procedure for more serious issues relating to:

  • Health and safety
  • Museum policy
  • The behaviour of museum staff
  • Unfair treatment
  • Contravention of laws or regulations.

Formal complaints should be submitted in writing to [email protected] or write to: Governance Team, IWM London, Lambeth Road, London SE1 6HZ or fill in our contact form.

Visit our dedicated Complaints Policy and Complaints Procedure pages. 

Please read our Freedom of Information policy to find out what kind of information we publish and for details on how to submit a Freedom of Information request.

Freedom of Information policy

The Governance section contains a full list of IWM Policies & Procedures.

IWM Policies & Procedures


For any other queries, please contact us.

Page last updated February 2023.