1. What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.
This page describes what information they gather and how we use it. It also sets out how you can control cookies.
For more general information on cookies see http://www.allaboutcookies.org/
2. The Information We Collect and How Long it is Kept
The information we collect via cookies consists usually of things like IP addresses, sites visited and actions taken. We don’t use them to identify you by name, or record things like email addresses or bank details
Cookies can be set for the duration of your visit to the website or for up to two years.
3. The Cookies We Set and What They Do
We set the following cookies:
- Essential Cookies
These enable the website to carry out certain functions, such as remember the information you have entered on an online form, or to ‘save’ things in your basket in the online shop. They expire once your leave our website. We don’t have to ask for consent for essential cookies as you won’t be able to access or use the website without them.
These remember any preferences you have set on the site, such as your cookie preferences. They also allow optional features such as embedded YouTube videos to work, improving your experience. You will be asked for your consent to use these when you access our website.
These cookies (such as Google Analytics) help us understand how people use our website, and we use this data to help improve your experience. You will be asked for your consent to use these when you access our website.
- Website Campaign Cookies and remarketing
Third party digital advertising providers, such as Facebook (Meta) and Google, place cookies and pixels on our website where we allow them to. When you accept targeting cookies on our website, these cookies will be placed on your device. Each time you interact with our site it will send your usage data back to the digital advertising provider. We then tell the digital advertising platforms, such as Facebook Business Manager or Google, which type of users should be shown an advert from IWM, for example “any device which has visited a specific IWM event page”. The digital advertising provider will then use this data to send an advert to those users who visited the specific page. We never see any of your data and are not able to identify any individuals who may see our adverts.
You can withdraw your consent for these cookies at any time. You can also see how else digital advertising providers may use this data and find out how you can control how they use your data in the digital advertising providers’ privacy policies and terms and conditions.
A full list of the cookies on the IWM website can be found here:
4. How can I control my cookies?
For all other cookies, your consent is asked for when you visit the IWM site. You can withdraw your consent at any time by accessing the cookie preference centre by clicking on the icon in the bottom right of your browser screen:
You can withdraw your consent at any time by clicking on the icon.
You can also change your browser settings.
For cookies set by other sites you visit, including social media sites accessed via links on our website, you should consult their Privacy or Cookie Policies for information on the cookies they use.
5. More information
Find out about all the individual cookies we use and the purposes for which we use them.
Read Imperial War Museums’ full privacy statement, with details on who to contact with any further queries.
6. Date and Version Control
This policy is effective from the 1st May 2021
The policy was reviewed in September 2023, to update the section on website campaign cookies and marketing