1. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

IWM sets cookies on the IWM website to enable it to carry out certain functions, such as remember the information you have entered on an online form, or to ‘save’ things in your basket in the online shop. We also use cookies to help us understand visitors to the IWM website – what other sites they have visited and whether they responded to any IWM online advertising.

This page describes what information the cookies we use gather, how we use it and why we sometimes need to store these cookies. We will also tell you how you can prevent these cookies from being stored, but be aware that this may downgrade or 'break' certain elements of the site's functionality.

For more general information on cookies see http://www.allaboutcookies.org/

2. How can I control my cookies?

Most web browsers automatically accept cookies and similar technologies, but if you prefer, you can change your browser settings using these instructions

3. How We Use Cookies

On our websites, cookies mean a better experience, including enabling a number of functions that would otherwise not be possible.

The information we collect via cookies consists usually of things like IP addresses, sites visited and actions taken.  We don’t use them to identify you by name, or record things like email addresses or bank details.

We also use analytical performance cookies and to monitor the performance of our websites, for example, to determine the number of page views and the number of unique users a website has.

4. The Cookies We Set
  • Survey related cookies

From time to time we offer user surveys and questionnaires to provide you with interesting insights, helpful tools, or to understand our user base more accurately. These surveys may use cookies to remember who has already taken part in a survey or to provide you with accurate results after you change pages.

  • Form related cookies

When you submit data to us through a form such as those found on contact pages or comment forms cookies may be set to remember your user details for future correspondence.

  • Functional cookies

These cookies are used to remember your preferences on our websites and to provide enhanced, more personal features. Functional cookies do not track your internet usage or gather information which could be used for selling advertising, but they do help with serving advertising. 

5. Third Party Cookies

In some special cases we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site.

  • This site uses Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content and analyse patterns of user behaviour. We use that information to enhance your user experience or to identify areas of the website that may require maintenance.

Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet use. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.

For more information on Google Analytics cookies, see the official Google Analytics page.

  • Third party analytics are used to track and measure usage of this site so that we can continue to produce engaging content. These cookies may track things such as how long you spend on the site or pages you visit which helps us to understand how we can improve the site for you.
  • The Google AdSense service we use to serve advertising uses a DoubleClick cookie to serve more relevant ads across the web and limit the number of times that a given ad is shown to you.

Advertising cookies remember that you have visited a website and use that information to provide you with advertising which is tailored to your interests. This is often called online behavioural advertising (OBA) and is done by grouping together shared interests based upon web browsing history. Your web browsing history can be used to infer things about you (e.g. your age, gender etc.), and this information may also be used to make advertising on websites more relevant to you. Without these cookies, online advertisements you encounter will be less relevant to you and your interests. If you would like more information about OBA, including how to opt out of these cookies, see the section ‘How can I control my cookies?’ below.

For more information on Google AdSense cookies see the official Google AdSense.

  • We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work the following social media sites including; Facebook, Twitter and Google products like YouTube, will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.
6. More information

Cookies can be set for the duration of your visit to the website or for up to two years. 

Find out about all the individual cookies we use and the purposes for which we use them and details of the retention period for each cookie.

Read Imperial War Museums’ Privacy Policy, with details on who to contact with any further queries.


This policy is effective from the 25th May 2018.

It replaces the previous Cookie Policy of 01 August 2018.

It was reviewed in March 2019

Cookies used on IWM websites

Manage your cookies
Most web browsers automatically accept cookies and similar technologies, but if you prefer, you can change your browser settings using these instructions.