IWM's unique collections, made up of the everyday and the exceptional, help to tell the stories of people's spirit, resilience, creativity, and innovation in the face of adversity.

IWM continue to work on a range of products inspired by the First World War Centenary, including major ongoing partnerships with the Royal Mail and the Royal Mint. Other projects include a 'Words of Winston' gift range with Widdop & Co and a range of toys and models featuring the exclusive design collaboration – The Spitfire Collection by Hemingway Design for IWM.  

To find out more about how our collections inspire contemporary, relevant and commercial ideas and how unique access, curatorial expertise and historical accuracy can give authenticity to your products, please contact us.

Our current licensees include:

  • Adam Mathews
  • Airfix
  • Circle Graphics
  • Flame Tree Publishing
  • Howfleet
  • J Salmon
  • King and Mcgaw
  • The Lagoon Group
  • Lovarzi
  • Pomegranate
  • Portfolio
  • Proquest
  • The Royal Mail
  • The Royal Mint
  • Sophisticated Games
  • Thomas Frederick
  • We love Cushions
  • Widdop & Co