A collection of homeware available from the IWM shop including a mug that reads 'while there is tea there is hope'


Our products are inspired by people’s stories of war. Every purchase helps their stories to be retold.

All profits from our shops go directly back into IWM’s work, recording and sharing the stories of those who have lived, fought and died in conflict since 1914. 

Find out what IWM has planned for 2022

  • IWM Shop


    The IWM Retail team source and develop a wide number of products for our museum shops and our online shop inspired by our collections and the human experience of conflict.  

  • Wholesale IWM Products


    A number of our products are also available to wholesale, please contact us to set up a trade account or for further information and to receive our latest catalogue. 

  • IWM Buying Team


    If you would like to contact a member of the buying team to discuss your products, please email us stating the product area you supply. 

Inspired by powerful stories

Inspired by powerful stories

This year we will mark 80 years since the Battle of Britain. We have developed a range of gifts inspired by one of the iconic aircraft that helped Fighter Command to defeat the Luftwaffe in the summer of 1940 - the Spitfire. 


Discover more about the Battle of Britain

Browse our Spitfire gifts