Retold
Retold
Our products are inspired by people’s stories of war. Every purchase helps their stories to be retold.
All profits from our shops go directly back into IWM’s work, recording and sharing the stories of those who have lived, fought and died in conflict since 1914.
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IWM Shop
The IWM Retail team source and develop a wide number of products for our museum shops and our online shop inspired by our collections and the human experience of conflict.
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Wholesale IWM Products
A number of our products are also available to wholesale, please contact us to set up a trade account or for further information and to receive our latest catalogue.
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IWM Buying Team
If you would like to contact a member of the buying team to discuss your products, please email us stating the product area you supply.
Inspired by powerful stories
Inspired by powerful stories
This year we will mark 80 years since the Battle of Britain. We have developed a range of gifts inspired by one of the iconic aircraft that helped Fighter Command to defeat the Luftwaffe in the summer of 1940 - the Spitfire.
Discover more about the Battle of Britain
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Lancaster T-shirtLancaster T-shirtThe Avro Lancaster MkX, was the most successful British heavy bomber used by the Royal Air Force in the Second World War.
Our Lancaster T-shirt features a detailed design and both technical and historical facts about the Avro Lancaster MkX KB889 based at IWM Duxford.
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Silk map scarfSilk map scarfSquare silk escape map made from 100% silk and made in Italy.
During the Second World War British airmen were given lightweight escape maps (usually silk) to use in case they had to make an emergency landing or bail out over enemy territory. It was hoped the maps would help aircrew avoid capture and make their way to neutral territory and back to Britain. -
Bulldog cushionBulldog cushionThis tapestry cushion would be a unique addition to any home. Featuring the British bulldog, that has been a national symbol since the time of Winston Churchill, represents the UK’s determination, defiance and pugnacity.
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Enamel mugEnamel mugThis retro style enamel mug bears a mantra always worth keeping in mind, 'While there is tea there is hope'.
The quote is taken from an Arther Wing Pinero play. During the First World War, tea was a staple part of a soldiers living. They relied on tea so much to keep up their moral whilst in the trenches that it was not rationed. -
Tank bagTank bagThe Tank blueprint messenger bag is made from a heavy duty canvas to withstand all of your carrying needs, laptops included.
As well as its durable canvas, the bag also has metal and genuine leather detailing, including an embossed Sherman tank design on the front patch.
