A collection of homeware available from the IWM shop including a mug that reads 'while there is tea there is hope'

Our products are inspired by people’s stories of war. Every purchase helps their stories to be retold.

All profits from our shops go directly back into IWM’s work, recording and sharing the stories of those who have lived, fought and died in conflict since 1914. 

Explore our range of IWM gifts, books and our new products.

  • IWM Shop

    The IWM Retail team source and develop a wide number of products for our museum shops and our online shop inspired by our collections and the human experience of conflict.  

  • Sustainable products

    Designed with IWM's Sustainability Strategy in mind, the IWM eCommerce team launched a website for sustainable products, in collaboration with Teemill. 

  • Wholesale IWM Products

    A number of our products are also available to wholesale, please contact us to set up a trade account or for further information and to receive our latest catalogue. 

  • IWM Buying Team

    If you would like to contact a member of the buying team to discuss your products, please email us stating the product area you supply.