A collection of homeware available from the IWM shop including a mug that reads 'while there is tea there is hope'

Retold: Our products are inspired by people’s stories of war. Every purchase helps their stories to be retold. 

The IWM Retail team source and develop a wide number of products for our museum shops and our online shop inspired by our collections and the human experience of conflict.  

All profits from our shops go directly back into IWM’s work, recording and sharing the stories of those who have lived, fought and died in conflict since 1914. 

A number of our products are also available to wholesale, please contact wholesale@iwm.org.uk to set up a trade account or for further information and to receive our latest catalogue. 

If you would like to contact a member of the buying team to discuss your products, please email contact@iwm.org.uk stating the product area you supply.