Description
Object description
whole: the design contains an image within another image, one directly in the centre of the other. Text, in white, is
incorporated into the inner image. Text in white, red and blue is also integrated into the outer image, at the bottom. The outer image is
surrounded by a white border, which contains black text in the bottom right edge.
image: the inner image shows a brick wall upon which is a bright projection of a modern school building. The building is white and glass-
fronted, the two classrooms full of children at their desks. The sky behind it is blue. This inner image is set into the bomb-damaged shell
of a school with a map of Britain on the wall to the left and a dark, cloudy sky above.
text: YOUR BRITAIN
FIGHT FOR IT NOW
A school in Cambridgeshire where village children are learning to grow up in healthful surroundings. This building is characteristic of the
best developments in welfare and education.
Physical description
Single sheet, printed on one side only.
PR2 69
Label
Along with two other similar posters on rehousing and health, this was designed by Games to be issued to the forces
through the Army Bureau of Current Affairs. The image is a startling vision of a future world set in the reality of a bomb damaged
country. The openness of the new architecture both plays with the open, roofless setting of the old classroom and with its former dark
traditional state. This vision of a future urban Britain in which present evils would be righted, contrasts strongly with Frank Newbould's
more traditional vision of an idyllic, pastoral, almost historical Britain in his posters for the same series.
Games worked for the War Office between 1941 and 1946, producing over 100 poster designs. His wartime work was outstanding, displaying
superb technical mastery. He controlled every element of the design to serve the message, a message in which he strongly believed. In 1948
he wrote in 'Art and Industry', 'I felt strongly that the high purpose of the wartime posters was mainly responsible for their excellence'.
Impington Village College building was designed by Walter Gropius and Maxwell Fry in the 1930s to bring the best of modern international
design to serve the community. Gropius had been the first head of the German Bauhaus Institute before being driven out by Hitler. The
building embodied the principles of Bauhaus design; a simplicity of design and materials and unity of form and function.