First World War - War in the Air

Retail and Product Development

The IWM Retail team source and develop a wide number of products for our museum shops and our online shop inspired by our collections and the human experience of conflict. All profits from our shops go directly back into IWM’s work recording and sharing the stories of those who have lived, fought and died in conflict since 1914.

2014 marks the Centenary of the First World War. As part of ensuring the Centenary engages with communities and individuals, we have developed a range of Centenary and First World War retail products which we offer wholesale at trade discount price. A number of our other products are also available at trade price and can be seen in our full trade listing. Please contact iwmshop@iwm.org.uk to set up a trade account or for further information.

For other commercial opportunities, please contact Centenarycommercial@iwm.org.uk.

If you would like to contact a member of the buying team to discuss your product, please contact iwmshop@iwm.org.uk stating the product area.