Order Media

  • Order Images and Sound


    Use this form to order images or sound files for commercial use. 


    Please note you will require the collection number for each item you wish to license.


    We recommend you read through the Licences and Policies information below.


    Please also read our FAQs


    If you have any further questions, or would like assistance


    Telephone: +44 (0)20 7416 5309
    Email: imagesales@iwm.org.uk

  • Order Film


    Many films can be researched, viewed and downloaded from the IWM Film site.


    We recommend you read through the Licences and Policies information below.


    Please also read our FAQs


    If you require additional assistance, please contact our team:


    Telephone: +44 (0)20 7091 3171
    Email: filmcommercial@iwm.org.uk

  • Additional Services


    In addition to our growing multimedia archive, IWM also offers range of additional services:


Licence Types

  • Commercial Licence


    What is this?

    High resolution images for commercial purposes.


    What can I use the media for? 

    For use in books, TV, film and online broadcast, promotional activities and exhibition.


    How much does a commercial licence cost?

    Licence fees depend on the intended use. Read the Policies section below for more information about common uses.

  • Non-commercial Licence


    What is this?

    Lower resolution (72dpi) images available free of charge. 


    What can I use the media for? 

    Any use NOT intended for or directed towards commercial advantage or monetary compensation, including the promotion of a business or gaining users, sales or donations.

    Read the full definition of accepted use


    How much does a non-commercial licence cost?



    Click Use Image and Download where available and right click to save the image. 


    Click Use Sound and use download or embed code


    Download film from IWM Film

  • Other Copyright


    Not all items in our collection are available under the non-commercial licence due to copyright ownership being held by a third party. If you require assistance to find alternative media for your project, please contact our team. 

Non-commercial use

Please read the conditions of our non-commercial licence


Terms and Conditions

IWM film material is released for commercial use under IWM’s standard terms and conditions subject to the essential requirements of the care and preservation of the original material and copyright. 

Fees for commercial use

A fee is charged for the commercial use of IWM images. This is based on a scale of fees dependent on specific use. Criteria required for some of the more popular uses are listed below.

Books, magazines, newspapers, subscription journals

Price dependent on:

  •     the estimated print run of the publication
  •     the size of each image as a proportion of the page
  •    the rights required (single or multi-language, one country or world rights)
Web and electronic use

Price dependent on: 

  • the type of web / electronic usage required (e.g. app, mobile, website)
  • length of term of rights required (months, years or in perpetuity)

A set rate is also available which covers all forms of electronic / web usage.

Broadcast and film use

Price dependent on: 

  • territories required
  • length of term of rights required (months, years or in perpetuity)
  • media required and extent of transmission (broadcast only, online etc)
Exhibition/Theatre use

Price dependent on: 

  • length of exhibition
  • method of display
  • entry fee

Price dependent on: 

  • extent and format of use
  • length of term of rights required (months, years or in perpetuity)
  • and/or print run
Use in advertising

Please read our Colourisation policy.


IWM does not own the copyright for all of the items in the collection so before you use an item it is important to check the status.

Unless otherwise stated, all copyright and other rights in the material are and shall be the property of IWM. Items held in copyright by IWM will be denoted by the credit © IWM or © Crown Copyright. Where this does not appear or where the image says 'All Rights Reserved', copyright may be held by a third party and you will need to check with the Image Sales & Licencing team for any other use than Fair Dealing.

Related Pages

Collections online
Explore around 800,000 items that tell the story of modern war and conflict, collected by the museum since 1917.
Actor Gary Oldman visits Churchill War Rooms during promotion for his film Darkest Hour
Actor Gary Oldman visits Churchill War Rooms, researching his role in Darkest Hour
Curator Consultancy
IWM is a leading authority on conflict and its impact, focusing on Britain, its former Empire and the Commonwealth, from the First World War to the present. IWM’s curators are experts in their field and can provide reliable guidance and information for commercial projects such as feature films, documentaries and consumer products.
Churchill War Rooms Interior Hall
IWM, Churchill War Rooms Corridor
Commercial filming locations
Our locations provide commercial film, TV, photography and creative advertising shoot experiences that engage emotions and tell many different stories.