“I only thought about my dad in the war, but the film showed that there was as much participation by women in the First as in the Second World War, which is good to be reminded of.”
Female, 75-84, First World War Centenary Partnership Evaluation Qualitative Research 2019, Sphere Insights
An exciting social media campaign #WomensWork100, from 6th February to International Women’s Day, 8th March brought members and the public together to discover new stories. Through themed weeks and digital events, the campaign explored the breadth of women’s roles, from factories and hospitals to homes and churches, representing their political activism, frontline service and home front experiences, against the backdrop of the suffrage movement. In one month #WomensWork100 had almost 6,000 mentions on Twitter and reached over 90,000 Facebook users.
Unique content including 50 IWM Archive photographs and film, documentary film from partners Digital Drama, and DIY-exhibitions, was available to members for free to drive and enhance activity. Film screenings took place at over 50 venues including the University of the Highlands and Islands, Inverness, HMP Wealstun and the National Wool Museum, Wales.
Audiences left film screenings feeling empathy, gratitude and reflective about the horror and contemporary relevance of the conflict, emphasising the importance of remembrance. Participating in Women’s Work 100 stimulated the public’s interest and understanding in the First World War and women’s role within it and sparked many to find out more.