Monday 23 July 2018

Between March 1942 and November 1946, more than 200 Ministry of Food short ‘Food Flash’ films were shown in British cinemas. With each film reaching an estimated audience of 20 million, the Food Flash series was a way for the British government to help people better understand rationing as well as provide tips on everything from keeping milk fresh to cooking with dried eggs.

Here are eight helpful hints from the Food Flash series.

© IWM COI 1092

1. Potatoes Are Equally Good With Jacket On Or Off

Food Flash - Small Potatoes.
See object record

© IWM COI 1092

2. Boning A Herring Is Easy

Food Flash - Demonstration of how to bone a herring.
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© IWM COI 1092

3. There are plenty of dates about

Food Flash - Dried Fruit: Dates.
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© IWM COI 1089

4. Your ration book can be used at any sweet shop

Food Flash - Personal Ration Book.
See object record

© IWM COI 1092

5. If you want to cook well, you must measure well

Food Flash - Demonstration of how to measure well.
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© IWM COI 1092

6. Keeping track of your tea ration is easy

Food Flash - Tea Ration.
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© IWM COI 1092

7. Save time and paper by collecting your fat ration every two weeks

Food Flash - Fats Reduced.
See object record

© IWM COI 1092

8. Avoid waste - bread is worth more than dough

Food Flash - Waste Bread.
See object record

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