Essential cookies
First-party
| Cookie | Provider | Duration | Description |
|---|
| _cfduid | iwm.org.uk | 29 days | Used by the content network, Cloudflare, to identify trusted web traffic |
| OptanonConsent | iwm.org.uk | 1 year | Set by the cookie compliance solution from OneTrust. Stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. |
| OptanonAlertBoxClosed | iwm.org.uk | 1 year | This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust. It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down. It enables the website not to show the message more than once to a user. |
| _dc_gtm_UA-xxxxxxxx | iwm.org.uk | | This cookie is associated with sites using Google Tag Manager to load other scripts and code into a page. Where it is used it may be regarded as Strictly Necessary as without it, other scripts may not function correctly. |
Performance cookies
First-party
VWO
Cookies associated with Visual Website Optimiser (VWO), by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages.
| Cookie | Duration | Description |
|---|
| _vis_opt_test_cookie | 1 year | Tests if the browser is set to allow cookies. |
| _vis_opt_s | 3 months | Distinguishes between new and returning visitors. |
| _vwo_sn | 30 minutes | Stores session-level information |
| _vwo_uuid | 1 year | Ensures a visitor always sees the same version of a page and is used to track behaviour to measure the performance of different page versions |
| _vwo_ds | 2 months | Stores persistent visitor-level data for VWO Insights |
Google Analytics
Google Analytics helps us analyse how visitors use our website. Anonymously tracks use of website. These cookies are set or updated on any page visited. See here for full details. Several cookies are set but all serve the same purpose: to see how people reached the site and used it, including search terms used and referring sites.
| Cookie | Duration |
|---|
| _dc_gtm_GA-# | 1 day |
| _ga | 2 years |
| _ga_xxxx | 1 year |
| _gat | 10 minutes |
| _gid | 1 day |
| collect | session |
| FPID | 1 year |
| _gclxxxx | 2 months |
Hotjar
Hotjar is an analytics and feedback tool that we use to understand how our website is used and improve usability. Hotjar sets cookies to help us track behaviour across pages and to control visitor polls. The cookies carry no personally identifiable information.
| Cookie | Duration |
|---|
| _hjSessionUser_xxxx | 1 year |
| _hjSession_xxxx | A few seconds |
| _hjTLDTest | 1 year |
Third-party
| Cookie | Provider | Duration | Description |
|---|
| NID | Google | 1 year | Part of Google's cloud translation services, which provide website and app developers with automated translation capabilities. |
Functional cookies
First-party
VWO
Cookies associated with Visual Website Optimiser (VWO), by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages.
| Cookie | Duration | Description |
|---|
| _vwo_uuid_v2 | 1 year | Ensures a visitor always sees the same version of a page and is used to track behaviour to measure the performance of different page versions. This cookie is created for each cross-domain campaign. It generates a unique ID for each visitor and is used for report segmentation in VWO (ICA's optimization tool). |
Third-party
Spotify
Spotify is a USA based music streaming service. Spotify provides a number of tools to embed into websites, which enable the tracking of users and non-users across domains.
| Cookie | Duration |
|---|
| sp_t | 1 year |
| sp_landing | A few seconds |
Vimeo
Vimeo's main business activity is video hosting and sharing. Vimeo provides a number of tools to embed into websites, which enable the tracking of users and non-users across domains.
| Cookie | Duration |
|---|
| vuid | 1 year |
| __cf_bm | A few seconds |
| _cfuvid | 1 year |
Targeting cookies
First-party
| Cookie | Provider | Duration | Description |
|---|
| FPLC | iwm.org.uk | A few seconds | This FPLC cookie is the cross-domain linker cookie |
| _gat_UA-nnnnnnn-nn | iwm.org.uk | A few seconds | Google Analytics Cookies |
| _fbp | iwm.org.uk | 2 months | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers |
Third-party
YouTube
YouTube is a Google owned platform for hosting and sharing videos
| Cookie | Duration | Description |
|---|
| VISITOR_INFO1_LIVE | 5 months | Used as a unique identifier to track viewing of videos |
| VISITOR_PRIVACY_METADATA | 5 months | Tracks and enhances a user's privacy settings on the YouTube platform |
| YSC | 1 year | Tracks views of embedded videos on YouTube pages |
Twitter
Twitter (also known as X) offers social networking services. They are affiliated with t.co a URL shortening service.
| Cookie | Duration | Description |
|---|
| muc_ads | 1 year | Allows Twitter to collect data on how links are shared. |
| personalization_id | 1 year | Where Twitter acts as a third party host, it collects data through a range of plug-ins and integrations, that is primarily used for tracking and targeting. |
Doubleclick (Google)
Doubleclick is Google's real time bidding advertising exchange
| Cookie | Duration |
|---|
| ar_debug | 1 month |
| IDE | 1 year |
| test_cookie | A few seconds |
| receive-cookie-deprecation | 5 months |