Order Media

Licence Types

  • Commercial Licence

    What is this?

    High resolution images, high definition film and sound recordings for commercial purposes.

     What can I use the media for? 

    Broadcast, exhibition displays, publications, web usage, promotional use.

     How much does a commercial licence cost?

    Fees apply for any commercial use of media and depend on the intended use. Read the Policies section below for more information about common uses.

  • Non-Commercial Licence

    What is this?

    Embed or download low resolution (72dpi) images free of charge. Digital files of complete films or sound recordings available at cost depending on intended use.  

    How much does an IWM Non-Commercial Licence cost?



    Click Use Image and Download where available and right click to save the image 


    Use embed code or contact the team to order a sound recording as MP3 digital file (at cost)


    Use embed code or contact the team to order a film as MP4 digital file (at cost)    

    Order Film

    Our film collection is also available to view on IWM Film, a website designed for the needs of media professionals.  Registered users can create clips and download free low-resolution files for use as screeners

    We recommend you read through the Licences and Policies information below.

    Please also read our FAQs

    If you require assistance, please contact our Film Curator team:

    Email: [email protected]

  • Other Copyright

    Not all items in our collection are available under the non-commercial licence due to copyright ownership being held by a third party. If you require assistance to find alternative media for your project, please contact our team. 


Please read the conditions of our non-commercial licence


IWM film material is released for commercial use under IWM’s standard terms and conditions subject to the essential requirements of the care and preservation of the original material and copyright. 

A fee is charged for the commercial use of IWM images. This is based on a scale of fees dependent on specific use. Criteria required for some of the more popular uses are listed below.

Books, magazines, newspapers, subscription journals

Price dependent on:

  •     the estimated print run of the publication
  •     the size of each image as a proportion of the page
  •    the rights required (single or multi-language, one country or world rights)
Web and electronic use

Price dependent on: 

  • the type of web / electronic usage required (e.g. app, mobile, website)
  • length of term of rights required (months, years or in perpetuity)

A set rate is also available which covers all forms of electronic / web usage.

Broadcast and film use

Price dependent on: 

  • territories required
  • length of term of rights required (months, years or in perpetuity)
  • media required and extent of transmission (broadcast only, online etc)
Exhibition/Theatre use

Price dependent on: 

  • length of exhibition
  • method of display
  • entry fee

Price dependent on: 

  • extent and format of use
  • length of term of rights required (months, years or in perpetuity)
  • and/or print run

Please read our Colourisation policy.

IWM does not own the copyright for all of the items in the collection so before you use an item it is important to check the status.

Unless otherwise stated, all copyright and other rights in the material are and shall be the property of IWM. Items held in copyright by IWM will be denoted by the credit © IWM or © Crown Copyright. Where this does not appear or where the image says 'All Rights Reserved', copyright may be held by a third party and you will need to check with the Image Sales & Licencing team for any other use than Fair Dealing.

Related Pages

Collections online

Explore over 1 million items from IWM's collections that tell the story of war and conflict.

Actor Gary Oldman visits Churchill War Rooms during promotion for his film Darkest Hour
© Churchill War Rooms

Curator Consultancy

IWM is a leading authority on conflict and its impact, focusing on Britain, its former Empire and the Commonwealth, from the First World War to the present. IWM’s curators are experts in their field and can provide reliable guidance and information for commercial projects such as feature films, documentaries and consumer products.

Churchill War Rooms Interior Hall
© IWM, Churchill War Rooms

Commercial filming locations

Our locations provide commercial film, TV, photography and creative advertising shoot experiences that engage emotions and tell many different stories.