Description
Object description
whole: the image occupies the majority. The title is separate and positioned along the top edge, in green outlined black,
with the subtitle in black. The text is separate and is positioned in the upper right and centre left, in orange, and along the bottom
edge, in black held within an orange area. All set against a blue background, and held within a white border.
image: the head of Georges Clemenceau attached to a tiger's body. He has one paw placed upon a lectern, whilst the other paw holds up a box
of 'Newcao'. One of his back paws has a manacle and part of a broken chain around it. Members of the French parliament are seated in the
background.
text: DÉJEUNER NUTRITIF PAR EXCELLENCE
NEWCAO
SANTÉ
NEWCAO
ALIMENT COMPOSÉ
ENERGIE FORCE NEWCAO
RÉPUTÉ DANS LE MONDE ENTIER
RECONSTITUANT DÉLICIEUX
NUTRITIF PAR EXCELLENCE
250gr. Net
NEWCAO-PARIS
VIGUEUR
SUCRÉ donne:
ENERGIE SANTÉ FORCE
Ogé
77 Rue Labat PARIS
GROS. ETABLISSEMENTS LOUIS MICHEL. 99 Rue Oberkampf, PARIS XIe.
VISA no. 14445
[Nutritious breakfast par Excellence. Newcao. Health. Newcao. Food compound. Energy. Strength. Newcao. Famous throughout the world.
Delicious, nutritious restorative par excellence. 250gr. net. Newcao-Paris. Vigour. Sweetened with sugar - gives: Energy – Health –
Strength. Ogé [address]. Louis Michel Wholesale Establishments [address].]
Physical description
VISA no. 14445.
Label
Georges Clemenceau (1841-1929), who was nicknamed 'the Tiger', was French Prime Minister in the later stages of the
First World War, from 1917-20. He had entered politics as a radical republican, serving as a member of the National Assembly in 1871 and
becoming involved in the Paris Commune. Clemenceau's views gradually changed, and by the time he became Minister for Home Affairs in 1906,
and then Prime Minister from 1906-09, he was a confirmed right-wing nationalist.
As a war leader he was aggressive and clamped down on dissent, even accusing his pacifist Interior Minister, Louis Malvy, of treason.
Despite his strong leadership, Clemenceau lost the 1920 Presidential election because many French people believed the Versailles peace
settlement was too lenient on Germany. In fact Clemenceau had been restrained by his allies, particularly the American President Woodrow
Wilson.
Clemenceau retired from politics to write his memoirs, in which he correctly predicted that there would be another war with Germany by
1940.
Inscription
REPUBLIQUE FRANÇAISE 2/MES 10 ENSUS cen. 20. SEINE [with a depiction of a woman holding a pair of scales]
Inscription
Chardim Lagache 65 3 mois [?]