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  • Use this image under fair dealing.

    All Rights Reserved except for Fair Dealing exceptions otherwise permitted under the Copyright, Designs and Patents Act 1988, as amended and revised.

    If you are interested in the full range of licenses available for this material, please contact one of our collections sales and licensing teams.

Object details

Category
posters
Related period
First World War (production), First World War (content)
Creator
Melantrich, Praha (printer)
Živnostenská Banka (publisher/sponsor)
Rubeš, Ferdinand (Undefined)
Production date
1918
Place made
Austria-Hungary
Materials

Support: paper

medium: lithograph

Dimensions

Support: Height 1047 mm, Width 711 mm

Catalogue number
Art.IWM PST 5925

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Women walk down a London street during the Second World War in 1941.
© IWM (D 2937)
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How Clothes Rationing Affected Fashion In The Second World War
Clothes were rationed in Britain from 1 June 1941. This limited the amount of new garments people could buy until 1949, four years after the war's end. Despite the limitations imposed by rationing, clothing retailers sought to retain and even expand their customer base during the Second World War.