description
Object description
whole: the image occupies the whole. The title and text are integrated and positioned across the majority, in black.
Further text is integrated and located in the upper right, in white held within a black panel. The London Transport logo is placed in the
lower right. All set against a white background.
image: a depiction of the front page of a newspaper. It incorporates nine cartoons featuring the character 'Billy Brown', who wears a
bowler hat and carries an umbrella, and his family. The cartoons illustrate several of the newspaper articles, offering advice on how to
behave in the blackout, and other tips on queueing, road safety, shopping times and the Underground. A portrait of Billy Brown, with a halo
above his head, is positioned in the upper left.
text: Billy's Bulletin
in the blackout tonight wear something WHITE
No. ABB 1234 THIS YEAR, NEXT YEAR A CRUSADE FOR WISER TRAVEL PRICELESS
All the Browns (and Brownes) Agree - LOOK OUT IN THE BLACK-OUT IS THE BEST POLICY
WHEN Billy Brown goes out at night he wears or carries something white. When Mrs. Brown is in the black-out she likes to wear her old white
mack out. And Sally Brown straps round her shoulder a natty plain white knick-knack holder.
DAVID LANGDON
.. so they may be seen at night
The reason why they wear this white is so they may be seen at night.
Down below the station's bright, but here outside it's black as night. Billy Brown will wait a bit and let his eyes grow used to it. Then
he'll scan the road and see, before he crosses, if it's free; remembering when lights are dim that cars he sees may not see him.
The safest travelling in town is not too good for Billy Brown. He's much too sensible and knowing to jump down off a bus that's going,
especially in black-out hours, or when the kerb is wet with showers. On these occasions Billy B. goes by the slogan 'Wait and See.'
DAVID LANGDON
Cars he sees may not see him.
DAVID LANGDON
His slogan: Wait and See.
WHAT'S IN A NAME?
THE answer is Everything - if you use it to good purpose, as Billy Brown does.
QUIZ CORNER
Says Billy Brown, 'It seems to me that things get lost quite needlessly. Because they bear no name inside they cannot be identified. My
name and address are found on everything I take around, and so I'm very pleased to see you think it wise to copy me.'
Billy Brown has had a rise in bus men's estimation
Since he paid the fare exact and named his destination
Billy Brown's Own Highway Code -
for black-outs is 'Stay off the Road'. He'll never step out and begin to meet a bus that's pulling in. He doesn't wave his torch at night,
but 'flags' his bus with something white. He never jostles in a queue, but waits and takes his turn -
Do you?
DAVID LANGDON
He flags his bus with something white
PATTERN SHOPPER
'YOU see, my dear, said Billy Brown, 'how transport services in town begin their main rush-hours by 4 (much earlier than before the war).
And so, when shopping it's my view that you, and other shoppers too, should try to start for home by 3.' 'I will, my dear', said Mrs. B.
For copper rides, says Billy Brown,
I never tender half-a-crown:
The right amount saves much delay
And speeds the tram upon its way
That's the Stuff (It may Save YOUR LIFE)
IN the train a fellow sits and pulls the window-net to bits, because the view is somewhat dim, a fact which seems to worry him.
DAVID LANGDON
As Billy cannot bear the sight, he says 'My man, that is not right. I trust you'll pardon my correction: That stuff is there for your
protection.'
No Jam
NOT for our hero, anyhow. Not the sort of jam that spills out of a bottle-neck of overflowing traffic. But read on.
Billy finds it quite a strain to get himself inside a train: with such a squash around the door there's hardly room for any more. But down
the car there's heaps of space and everyone could find a place. 'So let's all move along', says Billy: 'to crowd the entrance up is silly'.
Today's GOOD Deed
WHEN you travel to and fro, on a line you really know, remember those who aren't so sure and haven't been that way before. Do your good
deed for the day - tell them the stations on the way.
Many or few, it's BETTER TO QUEUE
BILLY'S standing in a queue, as we all must sometimes do. Queueing in these days of rush means you don't have to crush, and the seconds
saved will lend extra wings to journey's end. But, says Billy, see you choose the proper one of several queues!
DAVID LANGDON
THE WORLD'S MOST EXEMPLARY PASSENGER
When travelling on the Underground, you must have noticed, I'll be bound, little notes of friendly warning which one looks at every
morning, referring to a Billy Brown, a citizen of London Town - a bloke who always does the right thing, a chap whose torch is not too
bright, who scans his black-out every night, won't drive a car if he gets tight ...
Now Billy, I have heard it said, would shake a disapproving head at those who never can refrain from scratching at the window pane. A
glance would say, in their direction, 'This is here for your protection.' Of netted glass we see about the same is true, without a doubt. A
time may come amidst the strife, when covered windows save a life .....
Let us, then, not be forgetting of this, our duty to the netting.
Face the driver -...
Face the driver -...
Hail your bus or tram in the correct way.
Face the driver, raise your hand -
You'll find that he will understand
STOP PRESS
'No Smoking' Rule Breach
Significant Incident
At Bow Street Police Court today Billy Brown was commended by magistrate for frustrating attempt by passenger on Underground to smoke in
car labelled 'No Smoking.'
Printed by Waterlow and Sons Limited, London, E.C.2, and published by London Transport at the Sign of the [London Transport emblem] 55
Broadway, London, S.W.1.
742.-1706 C-2500.
LONDON TRANSPORT
Physical description
742
1706 C
2500
Inscription
227
Inscription
NEG No: LDP 330