Second World War British Ministry of Information newsreel trailer asking the general public to consume less milk so more can be available for the priority classes.
The film opens with the title WHERE'S THAT MILK superimposed over a cartoon drawing of cows and milk churns. The commentary and a graph detail the annual drop in milk production from July to December, noting that by Christmas milk supplies are at their lowest. Shots of young school children seated at their desks drinking bottles of milk. The commentary states that last year the supply to the priority classes - babies, young children and mothers was maintained at one pint per day. However this year new priorities have been added, the growing child and adolescent and the invalid. Shots of older school children and a women in bed. The commentary continues "in our factories, sometime on heavy work, more and more young people are taking their part in the war effort". Shot of a young women working at a lathe. "Young bodies must be allowed to grow, this is vital to the future of our race" Close-up of adolescents and children drinking milk. The film ends with the commentary "They must have it and you can do with less".