FOOD FLASHES [Allocated Title]

Film: IWM

79478218
Use this video under Non-Commercial licence.

Embed this film for online use under the IWM Non-Commercial Licence
By embedding this film you agree to the terms and conditions of the IWM Non-Commercial Licence, including your use of the attribution statement specified by IWM. For this item, that is:

Film: IWM

Accepted Non-commercial Use

Permitted use for these purposes:
Personal use for non-commercial research and private study and other uses under the UK’s exceptions to copyright and those exceptions to copyright in place where the user is located.
Use on websites that are primarily information-led, research-oriented and not behind a paywall.
Use on personal social media accounts, provided the individuals are not promoting themselves commercially.
Non-Commercial educational use for the purpose of teaching and instruction, including internal training.
Downloading audio-visual for non-commercial offline listening or viewing.
Free exhibitions held in venues, which do not charge an entry fee.

If you would like to use IWM collections materials in a way that is not covered above, require a commercial licence, high-resolution copies, or have manipulation requests, please contact the Image and Film Licensing Team. Digital files of films and sound recordings are available at cost depending on intended use.

License Film

Embed

<iframe src="https://www.iwm.org.uk/embed/?id=1060006458&media_id=754160" height="430" width="480" frameborder="no" scrolling="no"></iframe>

Description

Object description

A collection of twelve Ministry of Food "Food Flashes", each lasting between ten and twenty seconds and each having a "Food Flash" logo at the beginning. (NB: All the flashes have a voice-over commentary, which is represented in inverted commas.)

Full description

(1) "Check that the address on your Identity Card and Ration Book are the same; if not, take them to your local food office." [UNIDENTIFIED]

Full description

(2) Information on how to claim the new weekly 2-1/2 oz tea ration: take 12 oz on odd 4-week periods, 8 oz on even. [No. 19 "Tea Ration" 23/7/1945 ?]

Full description

(3) "Now that the fat ration has been cut, why not... take it up every two weeks instead of every one?" (Poor quality film on this flash) [No. 18 "Fats Reduced" 16/7/1945 ?]

Full description

(4) All young workers up to 21 can get National Milk Cocoa at work. [No. 33 "National Milk Cocoa" 12/11/1945 ?]

Full description

(5) "If you want to cook well, you must measure well" - housewife demonstrates. [UNIDENTIFIED]

Full description

(6) "The war is over but food is short still" so avoid waste. "Bread is worth more than dough these days!" [No. 26 "Waste Bread" 17/9/1945 ?]

Full description

(7) "You may be out of uniform but there are plenty of dates around" - fruit ("only 4 points a pound") and a young woman ("What's the best point about this one?") [No. 35 "Dried Fruit - Dates" 25/11/1945 ?]

Full description

(8) Powdered milk is here again - one tin for each ration book every 8 weeks. [No. 30 "New Dried Milk" 22/10/1945 ?]

Full description

(9) "More potatoes are about now, and some are smaller, and like this [young woman] are equally good with jackets on and off!" [No. 1 "Small Potatoes" 5/3/1945 ?]

Full description

(10) An extra pint of milk is available for children - "don't put this milk in the family jug, put it in Jimmy's mug!" [No. 32 "Kiddies Milk" 5/11/1945 ?]

Full description

(11) Details of extra rations for Christmas. [No. 144 "Christmas Fare" 11/12/1944 ?]

Full description

(12) Demonstration of how to bone a herring. [UNIDENTIFIED]

Physical description

35mm

Object Details

Category: Film
Related period: Second World War (content)
Creator: Ministry of Food (Production sponsor)
Production date: 1945
Place made: GB
Dimensions: whole: Number Of Items/reels/tapes 1
Catalogue number: COI 1092

Object associations

Associated places

GB, England
Associated subjects

propaganda, British - practical: food rationing
society, British - domestic
society, British - sustenance

Our collections information

We have over 1.7 million object records online, and we are adding to this all the time. Our records are never finished. Sometimes we discover new information that changes what we know about an object, such as who made it or used it. Sometimes we change how an object is interpreted. We sometimes make mistakes in our spelling, transcription or categorisation, or miss information out of our records.

Read more about our collections and the information we hold. Developing our collections information

If you have concerns about the language in this record, or you have information to improve it, please share your feedback.

We receive a lot of comments and can't respond to each one, but we do read them all and will respond where we can.

FOOD FLASHES [Allocated Title]

Description

Object description

Full description

Full description

Full description

Full description

Full description

Full description

Full description

Full description

Full description

Full description

Full description

Full description

Physical description

Object Details

Object associations

Associated places

Associated subjects

Our collections information

Related content

How Britain Celebrated Christmas During The Second World War