A Second World War British home front poster promoting the benefits of staggering summer holidays to reduce crowding.
A young boy, rubber ring around his chest, launches himself into the water at Guildford Lido, 1943.
A group of young children, accompanied by their mother, inspect the bronze statue of Peter Pan in Kensington Gardens, London, 1943.
Two nurses have a go at a shooting game at a fair in Russell Square, London, 1943.
Miss Joan Shepherd, a winner in the 'Holiday Lovelies' competition, stands beside the swimming pool at the Butlin's Holiday Camp, Filey, and chats to one of the camp chefs, 1945.
Four friends raise their tea cups in a toast to celebrate an afternoon's fun in Hyde Park, London, during their 'stay at home holiday', 1943.