Fashion on the Ration: 1940s Street Style

IWM North
27 May 2016 – 1 May 2017


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Admission Price
Adult £6
Concession £4.50
Child £3
Art Fund Member £3
Members Free

From 'onesies' to wear in the air raid shelter to jewellery created from aeroplane parts, Fashion on the Ration looks at how fashion survived and even flourished under the strict rules of rationing in 1940s Britain, often in new and unexpected ways.

This exhibition explores how men and women found new ways to dress as clothes rationing took hold. Displays of original clothes from the era, including military uniforms and functional fashion, reveal what life was really like on the home front in wartime Britain.

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“A new exhibition at the Imperial War Museum celebrates the ingenuity, determination, and just plain battiness of the attempts by the stylish to get around rationing and shortages of everything from knicker elastic to buttons”.

Maev Kennedy, The Guardian
London in the spring of 1941: everyday life in London, England © IWM (D 2937)

“Quite simply, it’s unmissable”.

Stylist Magazine

Events and Activities

IWM North
The Quays
Trafford Wharf Road
Manchester, M17 1TZ

Plan your visit

Getting to us

By car - leave the M602 at Junction 3 and follow the signs

By tram - stop at MediaCityUK

By bus - 250 to Village Circle, X50 to IWM North or 50 to MediaCityUK

Free entry

Open daily from 10am - 5pm

Last admission is at 4.30pm