Catalogue number
  • Art.IWM PST 16939
Art and Popular Design
Production date
Place made
Great Britain
Subject period
  • Support: paper
  • medium: lithograph and letterpress
  • Support: Height 609 mm, Width 482 mm
Alternative names
  • object category: Poster

© IWM (Art.IWM PST 16939)

Purchase & License
Object description

whole: the eight images occupy the majority. The title is separate and positioned in the upper left, in black, held within an orange inset. The main text is separate are placed in the centre right, in black. Further text is separate and located with each image as a caption, in black held within orange insets. All set against a white background. image: seven photographs of sportsmen and women: a boxer using a punchbag; two footballers shaking hands before a game; a batsman playing a shot in a cricket match; five female athletes taking part in a hurdles race; a rugby player running with the ball; a diver in mid-air; and a tennis player playing a shot. The other image is a depiction of ancient Greek sportsmen including wrestlers and runners. text: SPORT May the better side win Cricket at the Oval Bruce woodcock at the punchbag Inter-Varsity Athletic Championships: Hurdling SPORT, for the British people, serves many purposes: pleasure, exercise, amiable rivalry, and not least important a training in restraint and in mental development. A people living in a equable climate, we are a hardy, energetic race and temperamentally inclined to occupy our leisure time in out-of-doors exercise. Phrases like: 'Fair play'; 'playing the game'; 'not hitting a fellow when he is down'; 'not cricket', are used by everyone in conversation at one time or another. It shows to what a great extent the conception of sportsmanship is at the root of our ideas of decency and conduct with another. There is nevertheless a tendency today for more and more people to become spectators rather than players. This is reflected in the fact that the Government sees the need for encouraging participation on games by reducing the Purchase Tax on sports equipment while retaining the Entertainment Tax on admission fees to sporting events. Perhaps the other danger inherent in being spectator rather than player is that of becoming smug and self-righteous about British sportsmanship. The fine characteristic qualities that underlie the ideas and ideals of 'fair play' were never more needed than they are today in the Councils of the World. More than ever before we need to convince other peoples of our integrity and our indisputable intention to honour agreements upon which we have freely entered. Pictorial Review No. 76 AUGUST 3, 1946 Crown Copyright reserved Army Education, M.E.F. Navy v Army: Rugby One 'Swallow' indicates the Summer Tennis at Wimbledon Printed by The Printing and Stationery Services, M.E.F.-7-46.

Physical description

Pictorial Review No. 76.

Associated people and organisations
Associated places
Associated events
Associated keywords
Associated subjects

IWM Non Commercial Licence

The media for this item are free to reuse for non-commercial purposes under the IWM Non Commercial Licence. Video, sound and images can be embedded with the code we offer here, and images can also be downloaded.

By downloading any images or embedding any media, you agree to the terms and conditions of the IWM Non Commercial Licence, including your use of the attribution statement specified by IWM. For this item, that is: © IWM (Art.IWM PST 16939)

  • Download this item
    Embed HTML
    Embed BBCode