whole: the image occupies the whole, with the title and text integrated and positioned in lower quarter, in blue. image: full-length depictions of a wounded soldier with a crutch, smoking a cigarette, and a wounded sailor with his arm in a sling, smoking a pipe. In the background a nurse approaches. text: BERT THOMAS 'THUMBS UP' PATRON OF THE FUND QUEEN ALEXANDRA. WOUNDED SOLDIERS AND SAILORS 'FAG' DAY TUESDAY. MAY 29 T.H. 1917. THE SMOKE FUND OFFICIALLY APPROVED BY THE WAR OFFICE AND ADMIRALTY. Offices:- 4 Buckingham Gate, S.W. WITHERBY AND CO.
Queen Alexandra (1844 -1925) was Queen Mother during the First World War. A Danish princess, she had married the future Edward VII in 1863 and was Queen Consort from 1901 until his death in 1910 when their son, George V, became king. Alexandra, perhaps best known for founding Queen Alexandra's Royal Army Nursing Corps, was the patron of many charities during the war. These included Alexandra Day, an annual event when roses were sold to raise money for hospitals and charities. It was first held in 1912 to mark the 50th anniversary of Alexandra's arrival from Denmark and continues to this day.