Eat greens for health - feed right to feel right

Catalogue number
  • Art.IWM PST 3454
Department
Art and Popular Design
Place made
Great Britain
Subject period
Materials
  • Support: paper
  • medium: lithograph
Dimensions
  • Support: Height 755 mm, Width 508 mm
Alternative names
  • object category: Poster
Creator
Category
posters

© IWM (Art.IWM PST 3454)

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Object description

image: a spoon and a fork resting on a cabbage, below which lies a newspaper with the headline 'FEED RIGHT TO FEEL RIGHT'. text: eat EAT greens FOR HEALTH Daily FEED RIGHT TO FEEL RIGHT

Label

This poster was produced by the designer Hans Schleger, better known by his pseudonym, 'Zero'. Although born in Germany, Schleger was of Jewish decent and had escaped Nazi persecution by immigrating to Britain in 1933. With him he brought a new ‘Modernist’ sensibility to British graphic design. This is clearly evident in this poster from 1944 produced by the Ministry of Agriculture in support of 'Dig for Victory'. This campaign encouraged the growing of food in gardens and allotments. Schleger remained an influential figure in British graphic design after the war, pioneering the notion of corporate identity and worked in London until his death in 1976.

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