Eat greens for health - feed right to feel right

Catalogue number
  • Art.IWM PST 3454
Art and Popular Design
Place made
Great Britain
Subject period
  • Support: paper
  • medium: lithograph
  • Support: Height 755 mm, Width 508 mm
Alternative names
  • object category: Poster

© IWM (Art.IWM PST 3454)

Purchase & License Buy a Print
Object description

image: a spoon and a fork resting on a cabbage, below which lies a newspaper with the headline 'FEED RIGHT TO FEEL RIGHT'. text: eat EAT greens FOR HEALTH Daily FEED RIGHT TO FEEL RIGHT


This poster was produced by the designer Hans Schleger, better known by his pseudonym, 'Zero'. Although born in Germany, Schleger was of Jewish decent and had escaped Nazi persecution by immigrating to Britain in 1933. With him he brought a new ‘Modernist’ sensibility to British graphic design. This is clearly evident in this poster from 1944 produced by the Ministry of Agriculture in support of 'Dig for Victory'. This campaign encouraged the growing of food in gardens and allotments. Schleger remained an influential figure in British graphic design after the war, pioneering the notion of corporate identity and worked in London until his death in 1976.

Associated places
Associated events
Associated themes
Associated keywords

IWM Non Commercial Licence

The media for this item are free to reuse for non-commercial purposes under the IWM Non Commercial Licence. Video, sound and images can be embedded with the code we offer here, and images can also be downloaded.

By downloading any images or embedding any media, you agree to the terms and conditions of the IWM Non Commercial Licence, including your use of the attribution statement specified by IWM. For this item, that is: © IWM (Art.IWM PST 3454)

  • Download this item
    Embed HTML
    Embed BBCode
  • Download this item
    Embed HTML
    Embed BBCode
  • Download this item
    Embed HTML
    Embed BBCode
  • Download this item
    Embed HTML
    Embed BBCode