Your Britain - Fight for it Now [South Downs]

Catalogue number
  • Art.IWM PST 14887
Art and Popular Design
Production date
Place made
Great Britain
Subject period
  • Frame: wood
  • Glazing: glass
  • Support: paper
  • medium: lithograph
  • Frame: Depth 21 mm, Height 542 mm, Width 800 mm
  • Support: Height 504 mm, Width 755 mm
Alternative names
  • object category: Poster

© IWM (Art.IWM PST 14887)

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Object description

whole: the image occupies the majority. The title is partially integrated and positioned along the bottom edge, in grey and in black. The text is separate and placed at the top edge right, in grey. All set against a white background. image: a view over the South Downs, with a shepherd and his dog herding sheep in the foreground. Various farm buildings, surrounding a large house, are positioned in the background left. text: 'The South Downs' FRANK NEWBOULD your BRITAIN . fight for it now ADAMS BROS. and SHARDLOW LTD. ISSUED BY A.B.C.A DESIGNED BY P.R.2.86.


From the famous series of four posters by Newbould. An example of how an inter-war travel poster style was used unchanged during the war to arouse patriotic feelings for an idealised pastoral Britain, defined by the landscape of southern England. Newbould was a noted designer of travel posters. In 1942 he joined the War Office as an assistant designer to Abram Games.

Physical description

P.R.2.86. One of a series produced by the War Office, all bearing the same slogan (see PST 3640, PST 3641 and PST 8915). Framed poster.

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