Join the ATS

whole: the image is positioned in the upper three-quarters. The title is separate and located in the lower half, in yellow- green, and in red, white and blue. The text is separate and placed along the bottom edge, in white. All set against a green and black background. image: a stylised portrait of a young woman, in profile, wearing an Auxiliary Territorial Service forage cap. text: A. GAMES R.E. JOIN THE ATS ASK FOR INFORMATION AT THE NEAREST EMPLOYMENT EXCHANGE OR AT ANY ARMY OR A.T.S. RECRUITING CENTRE PRINTED FOR H.M. STATIONERY OFFICE BY FOSH and CROSS LTD., LONDON (51/1065)

In an attempt to upgrade the 'dowdy' image of the ATS, Games designed the first of three recruiting posters in August 1941. The 'Blonde Bombshell', with its implications of potential sexual freedom within a more mobile female wartime population, was withdrawn from circulation on parliamentary demand as being unsuitable. A second version, issued in April 1942, met with criticism for being too 'Soviet', although the unglamourised Russian female had by this time become a model for the British working woman. The third and final version was issued in January 1944, an elegant design portraying a firmly middle-class and thoroughly English 'Rose'.

Caption for PST 2832, 2886, and 2954: In an attempt to upgrade the 'dowdy' image of the ATS, Games designed the first of three recruiting posters in August 1941. The 'Blonde Bombshell' (2832), with its implications of potential sexual freedom within a more mobile female wartime population, was withdrawn from circulation on parliamentary demand as being unsuitable. A second version (2886), issued in April 1942, met with criticism for being too 'Soviet', although the unglamourised Russian female had by this time become a model for the British working woman. The third and final version (2984) was issued in January 1944, an elegant design portraying a firmly middle-class and thoroughly English 'Rose'.

(51/1065). Another similar ATS poster was also designed by Games (see PST 2944 and PST 2954).

DOGANA DI VENEZIA 2e Aero[illegible] DOTT. GIUSEPPE DURO CONTABILE CAFO